Martinez will be working in Blizzard's communication WoTLK Gold, events and leaders of the franchise team of the company. "Making the principles of our connections visible through our work is the way to bring humanity back into business," Martinez said.

Martinez's appointment Martinez is coming at a turbulent period for Blizzard and parent business Activision Blizzard. In the last year Blizzard has made headlines with regard to various concerns about workplace culture. At Blizzard specifically the company has fired several developers among them World of Warcraft 's director.

Former Blizzard director J. Allen Brack stepped out in 2021 as a result of a state of California lawsuit alleging widespread culture of harassment and discrimination at Activision Blizzard. The replacement, Jen Oneal, left her post as vice-president in just three months, and it was later discovered that she wasn't offered the same pay until she resigned.

Martinez and all other Activision Blizzard employees are expected to soon be Microsoft employees, due to the Xbox business's $75 billion takeover from Activision Blizzard.

World of Warcraft : Burning Crusade Classic's last content patch, called the Fury of the Sunwell update, will arrive May 10 and will also see the expansion's final raid unlocking coming on May 12.

This Tuesday, Burning Crusade Classic players will be able to travel to the Isle of WoTLK Classic Gold and battle the forces of Kael'thas and the Burning Legion that have taken control of the Blood Elves cherished Sunwell. According to Blizzard this new zone introduces a new faction that is able to be discredited with the Shattered Sun Offensive, as and additional daily challenges.